Apple & The Golden Ratio

“The ‘Golden Ratio‘ is an inherent design aspect of the universe found in nature, the clock cycle of brainwaves and eve the human genome DNA…The Golden Ratio is also commonly used in designs and logos. It is said
to make some more attractive to the human eye and this may be way the
genius designers at Apple have used it extensively when constructing
both their products and their logos.”


Save Our Bridges

“By accessing the Save Our Bridges Map, users can enter a zip code to
immediately see the dangerous bridges in their area. Families can see if
their children’s school buses or their own commutes to work or church
take them across a bridge that is both structurally deficient and
fracture critical. Trucking companies and other suppliers can determine
whether the routes their carriers take require that they cross these
dangerous bridges.”


Water Wigs

The concept is simple and it is another visual
exploration of something new and totally different. We found a bunch of
awesome bald men and hurled water balloons at their heads, to capture
the explosion of water at various intervals. The result a new head of of
water hair! We used a laser and sound trigger to capture the right
moments for each subject to create just the head of hair that fit best
with the face.”